2020年，大鴨梨榮獲第十四屆美國IDA國際設(shè)計大獎BRONZE！

美國國際設(shè)計大獎（International Design Awards，簡稱IDA）于2007年設(shè)立，是美國最具權(quán)威的國際設(shè)計大獎之一，獎項設(shè)置覆蓋建筑設(shè)計、室內(nèi)設(shè)計、產(chǎn)品設(shè)計、時尚設(shè)計、平面設(shè)計等五個門類。

IDA致力于引起人們對全球設(shè)計的反傳統(tǒng)、概念化和創(chuàng)造力出色的作品的關(guān)注，旨在獎勵和推廣國際設(shè)計領(lǐng)域取得了卓越成就的創(chuàng)造者，并在全球范圍內(nèi)發(fā)掘建筑，室內(nèi)，產(chǎn)品，平面和時尚設(shè)計方面的新興人才。

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集皇家御膳與京城市井味于壹體的大鴨梨烤鴨店在經(jīng)歷了餐飲市場二十多年的洗禮與考驗之后，首次以弘揚京味文化、打造品牌升級的野心入駐成都。

大鴨梨成都萬科店以永葆老品牌無限生機為設(shè)計策略方向，升級老品牌的同時也融入在地文化，以震撼的視覺輸出將品牌形象和聲譽推向國際舞臺。

策略為先，設(shè)計為後

Strategy First, Design Follows

制定恰當(dāng)?shù)纳虡I(yè)策略，是企業(yè)在自己所處行業(yè)中獲得可持續(xù)競爭優(yōu)勢的重要戰(zhàn)略，而明確策略並以策略為先進行空間設(shè)計，是品牌打贏每壹階段市場和品牌戰(zhàn)役的有效方法。在商業(yè)策略管理中，我們將品牌劃分為三個不同階段：創(chuàng)業(yè)期、成長期、成熟期。針對三個不同階段也有相對應(yīng)的策略。

Formulating an appropriate business strategy is an important strategy for an enterprise to obtain a sustainable competitive advantage in its own industry, and a clear strategy and strategy-first space design is an effective way for a brand to win every stage of the market and brand battle. In business strategy management, we divide the brand into three different stages: the entrepreneurial period, the growth period, and the mature period. There are corresponding strategies for the three different stages.

商業(yè)策略好比品牌發(fā)展的整體戰(zhàn)，而每壹階段的品牌成長皆可看作是看做壹場戰(zhàn)役，每壹個空間的呈現(xiàn)則都是壹場戰(zhàn)爭。只有在整體戰(zhàn)略正確的前提下，每壹場戰(zhàn)役才會有更細化、更明確的作戰(zhàn)方針，而這套策略和方針幫助品牌在每壹場戰(zhàn)爭中明晰目標(biāo)，即在每壹次空間設(shè)計中依照商業(yè)策略擁有明確的設(shè)計準(zhǔn)則，這樣才能打贏每壹場戰(zhàn)爭，取得市場競爭中每壹階段的戰(zhàn)役勝利，最終幫助品牌獲得持久生命力，在激烈的市場競爭中屹立不倒。

Business strategy is like the overall battle of brand development, and each stage of brand growth can be seen as a battle, and the presentation of every space is a battle. Only on the premise that the overall strategy is correct, each battle will have a more detailed and clear operational policy, and this set of strategies and policies will help the brand to clarify the goal in every war, that is, in every space design China has clear design guidelines in accordance with its business strategy, so as to win every war and win every stage of market competition, and ultimately help the brand gain lasting vitality and stand firm in the fierce market competition.

設(shè)計師

BIOGRAPHY

吳為，國內(nèi)餐飲空間設(shè)計的集大成者，IN.X屋裏門外的主持人暨創(chuàng)意總監(jiān)，四季民?？绝喌?、胡大飯店，大鴨梨烤鴨店等知名餐飲品牌的“禦用”設(shè)計師，秉持“策略為先，設(shè)計為後" 的設(shè)計理念，與中國多個領(lǐng)先餐飲品牌達成了密切的戰(zhàn)略合作夥伴關(guān)系。

As the founder and creative director of IN.X based in Beijing, the interior architect Wu Wei is a master in Chinese catering space design. He is the designated designer for some popular restaurant in China, such as Siji Minfu Roast Duck Restaurant, Hu Da Restaurant, etc. With the design philosophy of “Strategy First, Design Follows”, he has maintained close strategic partnerships with many leading Chinese catering brands.

他主張以設(shè)計為品牌賦能，結(jié)合經(jīng)營思維，關(guān)註品牌的歷史與新生，註入時代生命力，提供全考量、前瞻性的解決方案。同時他也成為中國新壹代餐飲品牌裂變與更的見證人。With deep attainments in esthetics and global perspective in business, he provides accurate business and design strategy for brand, thus, creating sustainable vitality for brand development. Wu Wei has witnessed and nourished the development of Chinese new generation catering brands.

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